---
title: "Our mission: families as the health system | Lifelong"
description: "Why Lifelong is building a family health app that helps people share context, stay connected and care for one another."
url: https://trylifelong.com/mission
---

# The family will become the health system

Modern health has become a solitary experience. It was never meant to be.

For most of human history, health was held by the people around you. The ones who noticed when you weren't yourself, who remembered what you'd recovered from, who asked the questions that mattered. Somewhere along the way, we traded that for something more private, more clinical, more alone. Families still carry the context, the history, the worry, but they've been given almost no tools to share it.

Watches and phones now record heart rate, steps, sleep and other parts of daily health. But most of that information still sits with one person, in one app. Families need a simple way to share what matters with the people they trust.

People are living longer, and more families are helping parents and grandparents manage their health. Good care is already a team effort. The tools should work that way too.

We want health information to be easier to understand, personal to each person and useful to the family members they choose.

That's what we're making with Lifelong.

We're building this in the open — follow along.

## Questions

The short ones are here. For anything else, ask underneath, or read [the full FAQ](https://trylifelong.com/faq).

### Why does Lifelong exist?

For most of human history, health was held by the people around you — the ones who noticed when you weren’t yourself and remembered what you’d recovered from. Modern health became a solitary experience. Families still carry the context, the history and the worry, and have been given almost no tools to share it. More on that in our [mission](https://trylifelong.com/mission).

### How does Lifelong make money?

Subscriptions. That is the whole business model, deliberately. Lifelong Premium covers your household, starts with a free trial, and is sold through the Apple App Store — current pricing for your territory is shown in the app and on your App Store listing before you are charged. Because you pay us, we do not have to make money from your health data, and we do not.

### Do you sell my health data?

No. Not to advertisers, not to data brokers, not to insurers, not to anyone. We do not sell personal information and we do not share it for cross-context behavioural advertising. We have never done either.

We also do not disclose your information to insurers, employers, credit agencies, data brokers or advertising platforms. Full stop. And if any of that ever stops being true, we will tell you before it changes, not after.

### Is Lifelong HIPAA compliant?

HIPAA governs healthcare providers, health plans and their business associates. Lifelong is none of those today — we hold your information because you gave it to us, not because a hospital did, so HIPAA does not apply to us the way people often assume. What does apply: Washington’s My Health My Data Act, Nevada SB 370 and Connecticut health-data law (see the [Consumer Health Data Privacy Policy](https://trylifelong.com/consumer-health-data)), the FTC Health Breach Notification Rule, the state privacy statutes, GDPR and UK GDPR, and the Australian Privacy Act. If Lifelong ever becomes a business associate — for example by integrating directly with a health system — we will sign a Business Associate Agreement and update the policy before that data starts flowing.

### Is Lifelong medical care?

No. Lifelong is a health information tool, not a medical device and not a substitute for a clinician. It does not diagnose, treat or prescribe, and nothing in it is a medical opinion.

It is also not a monitoring service. Nobody at Lifelong is watching your family’s data, and the app will not summon help. An alert is a prompt to look at something — it is not a clinical finding and its absence is not reassurance. In an emergency, call emergency services. The full detail is in the [Medical Disclaimer](https://trylifelong.com/medical-disclaimer).

Answered by AI from the pages of this site, and it can be wrong. It isn’t medical advice, so please leave personal health details out.
